Today Vireo Ventures joins over 100 leading cleantech innovators and investors from across Europe in an open letter calling on the European Commission to deliver an ambitious Clean Industrial Deal. The letter, addressed to Commission President Ursula von der Leyen and relevant Commissioners, emphasizes the urgent need for action in 2025 to address Europe’s geopolitical challenges, energy costs, and intensifying global competition.
To succeed on these fronts, the Clean Industrial Deal must send two clear market signals:
📈 Boost demand for cleantech: help industries become more competitive by adopting state-of-the-art cleantech, establishing lead markets, and integrating innovation into public procurement. This also includes maintaining the ambition of the Hashtag#ETS and Hashtag#CBAM – with startups such as ARTEM Technologie AG enabling efficient and effective reporting mechanisms.
💶 Unlock private capital through public de-risking: Expand EU funding and guarantees to mobilize Europe’s €38 trillion in private capital, scaling cleantech manufacturing while ensuring fiscal efficiency.
This is a make-or-break moment for Europe’s industrial future. With the right mix of policies and incentives, the Clean Industrial Deal can establish a compelling business case for clean technologies, drive industrial transitions, and pave the way for a prosperous and sustainable future for European citizens.
📄 Read the full open letter and join us in shaping Europe’s clean industrial future